Our differentiation starts with our name.
In short, we are a deluge of creativity.
A monsoon is traditionally a seasonal reversing wind accompanied by corresponding changes in precipitation, but it is now used to describe seasonal changes in atmospheric circulation and precipitation associated with annual latitudinal oscillation of the Intertropical Convergence Zone between its limits to the north and south of the equator. Usually, the term monsoon is used to refer to the rainy phase of a seasonally changing pattern, although technically there is also a dry phase. The term is also sometimes used to describe locally heavy but short-term rains.
The word micro comes from the Greek μικρός, meaning “small”. The word studio is a place where an artist works. We chose “microstudios” to reflect that we are a lean and efficient operation that is highly focused on the art of marketing, without the bureaucracy of large-scale advertising agencies.
Our creative deluge, small size, and cross-functional experience gives us the agility to support clients with specialized marketing needs. In many cases, Special Ops (Operators), such as the US Navy’s Seal Team 6, were tasked to kill a terrorist such as Osama bin Laden. This was a specialized task, and the Department of Defense did not send a large force but chose quality over quantity. We are not killers, but we do kill it when it comes to tenaciously accomplishing goals. Task us to see the results.