As one of the largest regional Master Dealers for T-Mobile, Sprint, AT&T, and NEXTEL, Wireless Central needed to create a parent brand that could house a growing number of over 100 retailers, many of whom were operating under different retail brand names. To reinforce the brand as a leader in the communications industry for both consumers and businesses, we abstracted the communication metaphor of an antenna through a series of dots that expand outward over the name. The up-beat color and typography combine to form a contemporary brand that has continued to grow and expand.